As a writer...

I craft messages with an awareness of audience and style to ensure my readers easily connect with and understand the information presented.

Project |01

Company Story & Brand

I developed this company story and brand for Motor City Coffee, an upcoming Detroit startup. In creating this piece, I captured the edgy vibe of Detroit and incorporated key phrases as well as the business's tagline.

To play, press and hold the enter key. To stop, release the enter key.

Project |02

Business College Online News Articles

While working for Michigan State University’s Eli Broad College of Business’s communications department, I wrote numerous articles for its website. These articles promote the college's image by focusing on details that highlight students’ achievements and make its programs' contributions stand out.

To play, press and hold the enter key. To stop, release the enter key.

Project |03

Business College Social Media

Following the departure of the Broad College’s social media coordinator, I was asked to generate ideas about how to represent students' accomplishments through Facebook and Twitter. These are posts and tweets I wrote that were implemented with minor tweaks.

Project |04

Sizzle Statement / Writing Pitch

In essence, this is my version of an elevator speech. Its purpose is to explain who I am as a writer while serving as an example of the very type of writing I claim to be capable of producing.